Ancient Ingredients that Heal Your Pain & Itch

Combining the natural botanical analgesics of Willow Bark (the oldest recorded painkiller in human history) and essential oils with anti-inflammatory properties, Nature's Willow acts like topical aspirin providing targeted, fast-acting relief. All products are non-toxic, paraben-free and dye-free with no artificial fragrances.

Whether you want to heal your pain or that of a loved one, turn to Willow Bark just as humans have done for over 4000 years.

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If Nature's Willow doesn't outperform your old pain or itch-relief cream, we'll make it right.

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Our Powerful Formula

Nature's Willow Pain Relief Cream

Nature's Willow Balm

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About Us

Founded in Nature, Designed by a Daughter

I started making Willow Balm in my Nashville kitchen back in 2009. I was searching for a topical pain relief cream that contained no artificial fragrance or dyes, used essential oil based analgesics, and actually worked on my mom’s fibromyalgia pain. There wasn’t anything on the market that checked all of those boxes, so I set out to create my own.

Several recipes later, I had mom’s perfect formula for pain relief using white willow bark and helichrysum. My hobby and labor of love turned into a business, and from there Willow Balm spread quickly around Tennessee. So much so that in 2013, Tractor Supply Company decided to sell it nationwide in all of their stores.

My favorite part of our business is talking to our loyal customers who use Willow Balm on everything from sore muscles and arthritis to sinus congestion and migraines.

Nature's Willow founder Michelle Mills
  • Plant-Based, Non-GMO, Non-Toxic, Paraben-free, Dye-Free, Artificial Fragrance-Free

  • Third-party lab tested

  • Cruelty-free & Vegan

  • Proven Formulation

  • Made in Canada

The Stories Speak for themselves

I placed the pain relief patches on both of my quads immediately after running the Boston Marathon in April 2022. I wore them for about 7 hours and felt at least a 50% improvement in my recovery the next day and throughout the week. I was amazed how fast my muscles repaired and how much my soreness was reduced following the race. The patches were also very comfortable and I didn’t even notice I was wearing them throughout my post-marathon celebration! I am definitely adding Nature's Willow patches into my typical marathon race recovery routine moving forward and would recommend using them as a safe and effective recovery aide!

Brittany, Distance Running Coach & Two-Time Boston Marathon Finisher

The Bug Bite Balm is the best insect bite relief product I have
ever tried, and I have tried the all! It stops the itch immediately without a sting. My swelling, redness, and itching is completely gone.


Knee pain has worried me for a couple years now, I’m too young for a replacement and really dislike the thought of a steroid injection. I purchased Willow Balm for my husband’s sore back (and shoulders, and…) but the other day my knee was really hurting after a steep hike and so I tried it on myself. What the? Within five minutes the pain was gone, and it stayed that way for hours. I LOVE this stuff!


I have had severe Tendinitis for a long time now and Willow Balm is the only topical pain relief cream that is fast acting and stops the pain.


My neighbor tried it and went on and on about it to me. I can’t take any of the popular (?) pain medications, so I thought I’d give it a shot. Had a good night’s sleep for a change, instead of waking up from elbow pain every hour or so. Does so-so on my hands, but great on my elbows and knees. I will be buying it again.

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