Nature's Willow

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Made for people who work for a living

Deep-cooling relief for the back, knees and hands that never get a day off.

Powerful, long-lasting relief you feel right away. For after a shift, a day in the garden, or a morning on the job.

Shop pain relief cream Find it at Tractor Supply or Ace
1,595 reviews, 4.9 average Founded in Tennessee in 2009. Based in Cincinnati. Order by phone: 1-888-609-4556
Older couple stretching by a park bench with a tube of Pain Relief Cream
Pain Relief Cream tube

Where does it hurt?

Most people start with the cream. Pick a spot above and we'll point you to the right one.
Switching from the big brands?

The big brands sell to athletes. We make ours for everyone else.

Plumbers, janitors, contractors, gardeners, nurses and grandparents. People who are on their feet and using their hands all day, and just want something that works.

The same cooling you're used to

Menthol is the active ingredient. You'll feel it right away, and it's strong.

Without the locker-room smell

No artificial fragrance. The scent comes from willow bark and plant oils like eucalyptus and lavender.

Lasts through the job

Comfort you can feel for hours.

Menthol pain relief

For aches and pains

Cooling cream and roll-on, warming patches. Pick the one that fits where it hurts and where you are.

Pain Relief Cream, 3.5 fl oz, with willow bark and mintSqueezing Pain Relief Cream into a hand
Best for knees & feet

Pain Relief Cream

4.9 (460 reviews)

3% menthol. Rub it in after a long day standing.

$10.99See the cream
Pain Relief Roll-On, 3.1 fl ozRoll-on on a knee, labeled back, neck, knees, shoulders, elbows and joints
Best for hands & shoulders

Pain Relief Roll-On

4.9 (55 reviews)

3% menthol, no mess on your fingers. Roll it on and get back to work.

$14.99See the roll-on
Pain Relief Patch boxWoman stretching with a patch on her back
Best for your back

Pain Relief Patches

4.8 (228 reviews)

Warming relief with no menthol. Stick one on before the shift and forget about it.

From $10.99See the patches
Willow Balm travel packets spilling out of an open dispenser box
Best for the truck or toolbox

Travel Packets

4.9 (17 reviews)

Five single-use packets. Keep a few wherever you work.

$2.99See the packets
Grandparent rubbing Bug Bite Balm onto a child's arm
A different product

For itch and bug bites

Not for sore muscles. A gentler 1% menthol formula with lemongrass, for bug bites and itchy skin after a day outside.

Bug Bite Balm · $7.99 Itch Relief Cream · $11.99
Bug Bite Balm: 4.8 (102 reviews) Itch Relief Cream: 4.9 (65 reviews)
Who uses it

People who don't sit still

On the roadI keep these packages in my truck all the time. Outstanding product.Jerry P. ★★★★★ Verified buyerTravel Packets
In the tradesMy husband is a contractor and has a lot of aches and pains at the end of the day. These patches help him out with muscle pains.Delmina C. ★★★★★ Verified buyerPain Relief Patches
In the gardenAfter using your product on sore muscles, after gardening… I love that it's a women owned company and even local to me in Cincinnati.Rebecca G. ★★★★★ Verified buyerTravel Packets
Hands that never stopAt the time I was crocheting a lot and my hands were hurting so I tried it on my hands. Instant relief.Nicole B. ★★★★★ Verified buyerPain Relief Cream
On Instagram

Hear it from them

Real people, real stories. Watch them on our Instagram.

Woman rubbing pain relief cream into her handsThree generations, one tube Country singer Rebecca Lynn Howard talking about Nature's WillowRebecca Lynn Howard's story Woman at a trade show telling a bee sting story"I got stung by a bee…" Woman on a couch applying cream to her footAfter a day on your feet Shopper outside Elder's Ace HardwareFound it at Elder's Ace Cashier at a store checkoutA random act of kindness
Follow @natureswillow
Founder Michelle Mills standing among willow branches
Michelle Mills holding a tube of Pain Relief Cream
Our story

Michelle Mills made it for her mom.

I started making Willow Balm in my kitchen in 2009. I was searching for a pain relief cream that had no artificial fragrance or dyes, used essential oil based analgesics, and actually worked on my mom's pain. There wasn't anything that checked all of those boxes, so I set out to make my own.

Michelle Mills, founder Read our full story
What's in it
CoolingMenthol: 3% in the cream & roll-on, 1% in itch & bug bite
WarmingPatches: no menthol
In every productWhite willow bark extract
Also in the patchesDevil's claw root, arnica montana, boswellia
Willow bark has been used for centuries as a traditional remedy. We put it in every product, alongside menthol that you feel right away.
Also in the creamCamphor, eucalyptus, helichrysum, lavender, geranium

What we leave out

  • Artificial dyes
  • Artificial fragrance
  • Parabens
  • Phthalates

That isn't why most people buy it, but it's why a lot of them keep buying it.

Black Friday & Cyber Monday · Nov 22–30

Buy 2, get 1 free. Any product.

Stock up for the hardest worker you know, or for yourself. Mix and match the cream, roll-on, patches, packets, itch cream and bug bite balm. The lowest-priced item is free, and the discount comes off automatically at checkout. No code needed. Sale runs November 22 through November 30.

Shop all products
Three tubes of Pain Relief Cream

On the shelf where you already shop

Tractor SupplyAce HardwareDo It BestBomgaarsMurdoch'sCracker BarrelInglesVitamin Shoppe
Find a store near you

Rather talk to a person?

We're a small team and may be on the phone with a customer. Be sure to leave a message and we'll get back to you within the day.

1-888-609-4556

Or email orders@natureswillow.com

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