Natural relief for aches and pains rooted in hard work

Nature's Willow was born in 2009 when Michelle Mills formulated it to help ease her mother’s arthritis and fibromyalgia related pain without the use of synthetic pain relievers.

Michelle created a truly unique formula that combines the natural, botanical analgesics of White Willow Bark, Helichrysum, and Lavender with the counter-irritant properties of Menthol, Camphor, and Eucalyptus.

Nature's Willow Pain Relief Cream

Nature's Willow Balm

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About Us

Founded in Nature, Designed to Relieve

I started making Willow Balm in my Nashville kitchen back in 2009. I was searching for a topical pain relief cream that contained no artificial fragrance or dyes, used essential oil based analgesics, and actually worked on my mom’s fibromyalgia pain. There wasn’t anything on the market that checked all of those boxes, so I set out to create my own.

Several recipes later, I had mom’s perfect formula for pain relief using white willow bark and helichrysum. My hobby and labor of love turned into a business, and from there Willow Balm spread quickly around Tennessee. So much so that in 2013, Tractor Supply Company decided to sell it nationwide in all of their stores.

My favorite part of our business is talking to our loyal customers who use Willow Balm on everything from sore muscles and arthritis to sinus congestion and migraines.

Nature's Willow founder Michelle Mills


Knee pain has worried me for a couple years now, I’m too young for a replacement and really dislike the thought of a steroid injection. I purchased Willow Balm for my husband’s sore back (and shoulders, and…) but the other day my knee was really hurting after a steep hike and so I tried it on myself. What the? Within five minutes the pain was gone, and it stayed that way for hours. I LOVE this stuff!


I have had severe Tendinitis for a long time now and Willow Balm is the only topical pain relief cream that is fast acting and stops the pain.


My neighbor tried it and went on and on about it to me. I can’t take any of the popular (?) pain medications, so I thought I’d give it a shot. Had a good night’s sleep for a change, instead of waking up from elbow pain every hour or so. Does so-so on my hands, but great on my elbows and knees. I will be buying it again.

Nature's Willow Rural Roots

Rural Roots

Nature’s Willow roots run deep. Born from the love of a family member who needed help and wanted a more natural solution.

Using White Willow Bark and Helichrysum, our founder Michelle Mills designed the perfect pain cream for her ailing mother from her kitchen in Tennessee.

Nature's Willow Impact Beyond Relief

Our Impact

Our mission is to support hard-working folks and those in need, beyond just pain relief.

Through our partnership with Dispensary of Hope we are proud to provide non-addictive Nature’s Willow Balm to provide pain relief for the most vulnerable in our communities.